Green Laces is the leading vegan shoe and accessory store in the Nordic region, focusing on design and comfort as well as environmentally friendly and ethical production. Nina Färdig, with a long background in the music and language industries as well as in the animal rights movement, founded the store in 2011 after years of research. The biggest driving force was a desire for easily accessible information about non-animal materials, their benefits, and how to make environmentally friendly and ethical choices when purchasing shoes and accessories. Green Laces also emerged from a passion for fashion and a burning belief that ethics and exploratory style are not contradictory. The PETA-certified range consists of brands that guarantee fair working conditions in all stages of production, use sustainable materials completely free of animals and environmental toxins, and promote organic manufacturing.
Green Laces offers goods with detailed and comfortable design that do not increase the wearer's ecological footprint. The majority of the products are made of a synthetic leather also known as PU or microfiber material. It is a breathable, stretchable, durable, and biodegradable synthetic. Many of the brands featured in Green Laces' range also seek to develop new variants of vegan shoes and accessories and strive to create durable natural materials. For example, pineapple fibers (Pinatex) and corn (Bio-polyoils) are already used in selected products. As a result, the proportion of organic material in the range is constantly increasing.
The range is varied and extends from sneakers to dress shoes, from wallets to backpacks and weekend bags, and from heel grips to warming, ergonomic insoles. Organic shoe care is something the company cares deeply about, as it significantly increases the lifespan of all models. A user-friendly, affordable e-commerce platform with free returns makes the handpicked range available throughout Europe.
The core of the organization is a knowledgeable and service-oriented staff with big hearts, who are aware of trends in both society and fashion. Green Laces believes in transparency and direct communication with customers. Via email, phone, and social media, everyone is welcome to ask questions, provide constructive criticism, and suggest brands that would fit the concept. The engaged customer base is what drives the store forward and where Nina Färdig and the team draw strength and inspiration from. The store staff are happy to answer detailed questions such as which size and type of shoe block suits a specific product and what shoe wax and impregnation are required for it to last long, but they also happily discuss larger issues regarding the fashion industry, style and taste, greener production, climate compensation, veganism, and animal rights. Green Laces aims to be a unique knowledge bank where aesthetics and ethics are seamlessly connected.
