Green Laces core collection campaign
Adrian in Nour chunky lace-up
Green Laces core collection is a trans-seasonal carry-over collection consisting of timeless shoe models with distinct designs – lace-up and heeled boots, dress and derby shoes, and sandals in high-quality vegan leather. The first campaign for the collection was shot in Stockholm during spring 2023 with an ambition to highlight and reflect the meeting between the classical and the innovative characteristics of Green Laces shoes.
"The most natural thing for me was to create a trans-seasonal core collection where the idea of sustainability and circularity is not only about the choice of material but is also visible in design, ergonomics, and longevity. Shooting a campaign for the core collection was important to clarify our aesthetics and thus make the brand more accessible even to those who may not have approached vegan leather shoes before."
– Nina Färdig, CEO and founder
The brand is PETA-certified, guaranteeing production is free of animal-derived components. The soles are made of sustainably sourced natural rubber and EVA, and the uppers of Oeko-tex-certified, top-quality vegan leather; free from toxins, breathable, naturally anti-bacterial, and environmentally friendly.